Microsoft Xbox 360 gaming console units are shown for sale at a Microsoft retail store in San Diego January 18, 2012.
Reuters/Mike Blake
Microsoft Corp said on Wednesday it would stop production of its popular Xbox 360 video game console, which helped the company gain a firm foothold in the market.
The company said on its website it would continue to sell existing inventory of the consoles, with availability varying by country.
Sales of older-generation consoles, such as the Xbox 360 and Sony's PlayStation 3, have been declining as consumers shift to newer consoles from the companies.
The Xbox 360 was launched in 2005.
(Reporting by Narottam Medhora in Bengaluru; Editing by Ted Kerr)