LONDON (Reuters) - U.S. website domain name provider GoDaddy is in exclusive talks to buy peer Host Europe Group (HEG) as it seeks to expand in higher-margin businesses beyond the initial set-up of websites, people close to the matter said.<div><a href="http://feeds.reuters.com/~ff/reuters/technologyNews?a=5brTNPYkYe0:Uy_PVHYMLZU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/reuters/technologyNews?d=yIl2AUoC8zA" border="0" /></a> <a href="http://feeds.reuters.com/~ff/reuters/technologyNews?a=5brTNPYkYe0:Uy_PVHYMLZU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/reuters/technologyNews?i=5brTNPYkYe0:Uy_PVHYMLZU:V_sGLiPBpWU" border="0" /></a> <a href="http://feeds.reuters.com/~ff/reuters/technologyNews?a=5brTNPYkYe0:Uy_PVHYMLZU:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/reuters/technologyNews?i=5brTNPYkYe0:Uy_PVHYMLZU:-BTjWOF_DHI" border="0" /></a></div><img src="http://feeds.feedburner.com/~r/reuters/technologyNews/~4/5brTNPYkYe0" height="1" width="1" alt="" />