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China rules Baidu must rein in healthcare adverts after cancer controversy
A woman is silhouetted against the Baidu logo at a new product launch from Baidu, in Shanghai, China, November 26, 2015.
Reuters/Aly Song/File Photo
Baidu Inc must rein in paid-for advertisements within search results after a student died following experimental cancer treatment he found via China's biggest search engine, Chinese regulators said on Monday.
Baidu must clean up in-search healthcare adverts and paid-for search adverts of any kind cannot only be based on the highest bidder, according to a statement from the internet, industry and health regulators, posted on the website of the Cyberspace Administration of China.
Such adverts must be restricted to no more than 30 percent of a page of search results, the statement said.
(Reporting by Paul Carsten; editing by David Clarke)
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