The Bouygues Telecom company logo is seen on a shop in Marseille, France, March 31, 2016.
Reuters/Jean-Paul Pelissier
Construction-to-media conglomerate Bouygues (BOUY.PA) said on Friday its board had been unanimous in deciding to end talks with state-controlled rival Orange (ORAN.PA) over the takeover of its telecoms unit.
"In a market where the possibility of consolidation is now ruled out for the long term, Bouygues Telecom will continue its standalone strategy," the group said in a statement.
(Reporting by Michel Rose; Editing by Alexander Smith)