Interested? Contact Us
Apple forms team to explore App Store changes: Bloomberg
The new iPhone SE is seen on display during an event at the Apple headquarters in Cupertino, California March 21, 2016.
Reuters/Stephen Lam
Apple Inc has formed a secret team to explore changes to its App Store, including a new strategy for charging developers to have their apps more prominently displayed, Bloomberg reported, citing people familiar with the plans.
The iPhone maker is considering paid searches, similar to Google's model, where companies would have to pay to have their apps appear among top search results based on what a customer is seeking, Bloomberg said.
About 100 employees are working on the project, including many engineers from Apple’s advertising group iAd, which is being scaled back, Bloomberg said, adding that the initiative is being led by Apple Vice President Todd Teresi, who headed iAd.
Apple declined to comment.
(Reporting by Arunima Banerjee in Bengaluru; Editing by Alan Crosby)
Stay Informed
When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.
