Users say Pokemon GO launches in Japan, bringing hit home

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A ''Pidgey'' Pokemon is seen on the screen of the Pokemon Go mobile app, Nintendo's new scavenger hunt game which utilizes geo-positioning, in a photo illustration taken in downtown Toronto, Ontario, Canada July 11, 2016. REUTERS/Chris Helgren/File Photo
A ”Pidgey” Pokemon is seen on the screen of the Pokemon Go mobile app, Nintendo’s new scavenger hunt game which utilizes geo-positioning, in a photo illustration taken in downtown Toronto, Ontario, Canada July 11, 2016.

Reuters/Chris Helgren/File Photo


Nintendo Co Ltd’s Pokemon GO mobile game has launched in Japan, players said on Friday, bringing the record-setting global hit to the home of the Pokemon characters.

Japan, one of the world’s biggest gaming markets, joins United States, Canada, Australia and more than 30 countries in Europe to have the “augmented-reality” game, in which players interact with virtual characters in the real world.

Pokemon Company officials could not immediately be reached for comment.

(Reporting by Lisa Twaronite and Makiko Yamazaki; Writing by William Mallard; Editing by Clara Ferreira Marques)