Facebook buying face-swapping app creator Masquerade

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A man poses with a magnifier in front of a Facebook logo on display in this illustration taken in Sarajevo, Bosnia and Herzegovina, December 16, 2015. REUTERS/Dado Ruvic/Files
A man poses with a magnifier in front of a Facebook logo on display in this illustration taken in Sarajevo, Bosnia and Herzegovina, December 16, 2015.

Reuters/Dado Ruvic/Files


Facebook Inc is acquiring Masquerade Technologies Inc, creator of the popular face-swapping app MSQRD, the start-up said on Wednesday.

Masquerade, founded in 2015, did not disclose financial details of the deal.

The company, which is backed by Yuri Gurski and Gagarin Capital, said founders Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will join Facebook.

Masquerade will continue as a standalone app, the company said. (bit.ly/1pxMh4x)

(Reporting by Yashaswini Swamynathan in Bengaluru; Editing by Sriraj Kalluvila)