(Reuters) – Netflix Inc (NFLX.O) has raised the monthly subscription fees for two out of its three main U.S. plans by $1 and $2 respectively, according to details published on the company’s subscription page on Thursday.
The company’s midrange plan, which allows streaming on two devices at the same time, was increased to $10.99 per month from $9.99, according to the details on the page. nflx.it/2kpEiJk
The top-tier plan, which allows streaming on four screens in high definition, was raised to $13.99 per month from $11.99. The basic plan fee remained at $7.99.
Shares of the company rose as much 3.8 percent to $191.40 in morning trading.
The price hikes will only be in the United States and will start in November, depending on users’ billing cycles, technology website Mashable reported. on.mash.to/2xYfwDi
The higher pricing comes as the video streaming service spends heavily on getting original content and expanding outside the U.S.
Reporting by Supantha Mukherjee and Aishwarya Venugopal in Bengaluru; editing by Patrick Graham, Bernard Orr