Comcast to add Netflix content on its X1 set-top box

The NBC logo and Comcast are displayed on 30 Rockefeller Plaza, formerly known as the GE building, in midtown Manhattan in New York July 23, 2015.

Reuters/Brendan McDermid

Comcast Corp, the owner of the NBC TV network, has reached an agreement with Netflix Inc to stream Netflix content through its X1 set-top box, the companies said.

The service will be available to customers later this year.

No further details were disclosed.

Comcast has been adding features to its X1 service in a bid to retain pay-TV subscribers, who have increasingly gravitated to online video offerings from companies like Netflix and Hulu.

Netflix’s shares were up 2.7 percent at $99.18 after technology website Re/code first reported the deal. Comcast’s shares were down 0.6 percent at $64.88.

(Reporting by Anya George Tharakan in Bengaluru; Editing by Ted Kerr)