China’s GOME Electrical Appliances Holding Ltd has opened a store on Amazon.com Inc’s online marketplace in the mainland, as China consumer-focused firms make a push towards integrating online and store-based shopping.
GOME said in a statement it will be a major retailer of consumer electronics and home appliances on Amazon’s mainland marketplace, Z.cn, with services initially covering Beijing, and then major first- and second-tier cities later this year.
The Chinese home appliances company operates 1,800 offline stores across China.
Last August, Alibaba Group said it would invest $4.6 billion in leading Chinese electronics retailer Suning Commerce Group Co Ltd, as part of the same trend of bringing together online and store-based shopping.
(Reporting by Donny Kwok and Twinnie Siu; Editing by Muralikumar Anantharaman)