Reuters/Dado Ruvic/Illustration/File Photo
Twitter Inc said on Tuesday it had signed a deal with the NBA to stream exclusive non-game programing.
The NBA deal follows Twitter’s recent agreement with the NFL to stream games this fall.
Twitter said it would deliver a free live stream of a new weekly pre-game NBA show that will be available to both logged-in and logged-out Twitter users. (on.nba.com/2adhW8z)
(Reporting by Sai Sachin R in Bengaluru; Editing by Ted Kerr)