Twitter signs streaming deal with NBA for non-game programing
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A 3D-printed logo for Twitter is seen in this picture illustration made in Zenica, Bosnia and Herzegovina on January 26, 2016.
Reuters/Dado Ruvic/Illustration/File Photo
Twitter Inc said on Tuesday it had signed a deal with the NBA to stream exclusive non-game programing.
The NBA deal follows Twitter’s recent agreement with the NFL to stream games this fall.
Twitter said it would deliver a free live stream of a new weekly pre-game NBA show that will be available to both logged-in and logged-out Twitter users. (on.nba.com/2adhW8z)
(Reporting by Sai Sachin R in Bengaluru; Editing by Ted Kerr)